INNOVATIVE PERCEIVED CONDUCT OF INDUSTRIAL FIRMS
Innovation can be considered as any change made in an organization in order to improve its economic situation, its market position, employees' working conditions or environmental protection is an integral part of the innovation process. In order to be competitive, IT organizations should be innovative. In this survey about 146 managers in industrial companies it was found that they do believe that developing new products and improving existing products are measures that can help achieve performance. The most important requirements for a successful company to successfully innovate are the ability to understand customer needs, anticipate market developments, attract and retain innovative people, develop new technologies and improving the quality of goods and services. We conclude that the market dimension is the most important perceived side by managers in industrial firms.
Key words: Innovation, new product, organizational conduct.
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