THE BEHAVIOUR OF NEW GENERATIONS CONSUMERS RELATED TO THE CIRCULAR ECONOMY

Simina Elena LAKATOS, Laura BACALI, Alina Oana CIOMOS, Mihaela Gabriela ROSCA, Cristina MATEICIUC

Abstract


In a world of continuous need for new and more products, patterns of growing consumption are no longer sustainable. In order to meet the new economic, social and environmental requirements, one of the main solutions is circular economy. But is the people prepared to change the ways they consume? In a society where the care for the environment is important and very important, how easy is to switch the consumption patterns into more sustainable ones? Are new generations revolutionary in this sense? Do they know enough about the circular economy to promote ecological activities meant to decrease the use of new resources? The present research has been implemented in Bucharest, at gymnasium and high schools levels of age, almost equally represented in our sample and both from urban (90%) as from rural (10%) areas. The sample is large enough (887 respondents) to be relevant of all gymnasium and high-school level in Bucharest.

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