Sergiu ALEC, George DRAGHICI


Nowadays, the demand for customized products is increasing, forcing companies to look for methods to meet customer requirements. At the same time, the design of these products must be achieved in a way that the balance between advantage and cost is inclined to the advantages of both the company and the customer. To remain competitive, companies need to adopt systems that optimize design processes so that time and resources are not wasted. The article presents an overview of production paradigms, beginning with mass production to mass customization, mass personalization, and mass individualization, and proposes the use of a KBE methodology to design personalized products.

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