Mircea FULEA, Melinda KIS, Diana BLAGU, Bogdan MOCAN


In this paper we focus on improving the performance of internal processes, using interaction design principles, starting from a case report in the pharmaceutical industry. The contribution of the paper is twofold. To researchers, it introduces a conceptual framework that integrates the business artifact-oriented approach with interaction design principles into a structure that can be used to drive process improvement initiatives. To managerial audience, a case report is described, based on the conceptual framework, as an example of how to manage a process improvement initiative, from problem statement to solution design.

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