CONCEPTUAL FRAMEWORK CONCERNING THE ROLE OF BIG DATA ANALYTICS IN INTELLIGENT DECISION-MAKING SUPPORT SYSTEMS DURING THE COVID-19 CRISIS

Adina Alexandra BRETAN

Abstract


The purpose of this paper is to identify the utility and the role of big data analytics in the frames of the intelligent decision-making processes. The chosen period for this research has been the present and the last two years, speaking concretely of the Covid-19 pandemic. The study has been conducted from a project perspective within tech-orientated enterprises. Furthermore, the applied methodology has been the creation of a conceptual framework by performing a literature review of big data analytics and intelligent decision-making systems and by applying some of the author’s observations and experiences within a few examples. It seems like the approached subject is a key element during the current crisis and keeps growing exponentially. IT-companies (information technology) work actively to develop new related applications and to cope with the quick and constant changes.

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