METHODS USED TO GAIN A COMPETITIVE ADVANTAGE IN THE POWER TOOL INDUSTRY

Marian Florentin GHENA, Alexandru Mihai IAMANDI, Liviu Daniel GHICULESCU

Abstract


Competitive advantage is frequently used in marketing and has become an essential part of strategic management. It underlies an organization's superior performance in terms of profitability relative to the average of its competitors in the medium and long term. The study aims to compare key strategic elements of Makita and Bosch to identify some specific methods of achieving a sustainable competitive advantage in an ever-expanding field of power tools. The results obtained highlight the need to implement quality methods for the development and manufacture of products that meet the ever-increasing demands of customers. It is also necessary to use forecasting methods to be able to adapt the organization's strategies and objectives at the right time.


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References


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