DEVELOPING A METHODOLOGY AROUND BUILDING CO-CREATED PRODUCTS AND PRODUCTS WITH PERSONALITY

Teodora Iustina TUDOR, Nicolae IONESCU

Abstract


In the specialized literature, there are many approaches regarding the development of co-created products, without a clear methodology and specific methods for various product categories. The authors propose a methodology structured in five stages, with a total of 25 steps, which allow the intervention of customers in all stages of product development. First, a preliminary design of the methodology is carried out in which the products are divided into seven classes and the five stages are established. In the framework of the detailed design, the steps of each internship are established, as well as the specific tools and methods that can be applied, of which the most relevant ones are selectively presented in this paper.


Full Text:

PDF

References


Czepiel, J.A., Service Encounters and Service Relationships: Implications for Research, Journal of Business Research, 20 (1), 1990, p.13-21.

Dumitrescu, A., Tratat de design, Editura Academiei Române, București, 2013.

Green, W., Pleasure with Products: Beyound Usablility, Taylor & Francis, 2002.

Herrman, C.S., Fundamentals of Methodology, 2009, available at https://ssrn.com/, accessed September 2022.

Howell, K.E., Introduction to the Philosophy of Methodology, London: Sage Publ., 2013.

Ionescu, A., Vişan, C., Doicin, C., The 25 Screen Model - A Tool for Technological Innovation, 6th International Conference on Management of Technological Changes, 2009, Alexandropoulis, Greece, ISBN: 978-960-89832-6-7, p. 267 – 270.

Kambil, A., Ginsberg, A., Bloch, M., Re-inventing value propositions, Stern Working Paper IS-96–21, New York University, 1996

He, L., Songb W., Wuc, Z., Xud, Z., Quantification and integration of an improved Kano model into QFD based on Multi-population Adaptive Genetic Algorithm, Computers & Industrial Engineering, 114 (2017) 183 – 194.

Norman, D.A., Emotional Design: Why We Love (or Hate) Everyday Things, Basic Books, 2004.

O'hern, M.S., Rindfleisch, A., Customer Co-Creation: A Typology and Research Agenda, Review of Marketing Research, 2008, vol. 6, p. 84-106.

Pieters, M., Jansen, S., The 7 Principles of Complete Co-creation, Amsterdam, BIS Publishers, 2017, ISBN 978-90-6369-473-9

Prahalad, C.K.; Ramaswamy, V., The Future of Competition, Harvard Business School Press., 2004, ISBN 1-57851-953-5.

Pahl G., Beitz W., Engineering Design. A Systematic Approach, 3rd Edition, Springer Verlag, London Limited, 2007.

Tudor, I., Contributions regarding the development of methods and tools for the creation of co-created products and products with personality, Scientific Report, Politehnica University of Bucharest, 2022.

Ulrich T.K., Eppinger S.D., Product Design and Development, 5th Edition, McGraw Hill, New York, ISBN 978-0-07-340477-6, 2009.

Vargo, S. and Lusch, R., The Four Service Marketing Myths: Remnants of a Goods-based Manufacturing Model, Journal of Service Research, 2004, 6(4), p. 324–335.


Refbacks

  • There are currently no refbacks.


JOURNAL INDEXED IN :