HOLISTIC PRODUCT DESIGN FOR THE FUR FABRIC INDUSTRY: A FLOOR LAMP DESIGN APROACH ACCORDING TO BRAND PRINCIPLES

Athanasios MANAVIS, Thomas LIOKOS, Nikolaos EFKOLIDIS, Panagiotis KYRATSIS

Abstract


Design thinking and design procedure are two essential approaches to the holistic design strategy. Design thinking is focused on user-centered innovation and creative problem-solving, on the other hand, the design process strategy involves the technical aspects of designing a product. The combination of the aforementioned design approaches leads to successful product design outcomes of products that are user-centered, aesthetically pleasing, functional, and sustainable. In recent years, there has been a great interest in the use of natural organic materials to ensure sustainability in product design, as they have a unique aesthetic appeal. Furthermore, the semiology of natural organic materials is a crucial aspect of the branding identity of the final products. The proposed paper is exploring a user-centered design approach (e.g., empathy maps, digital sketches, CAD models, and physical prototypes with a focus on selecting the appropriate materials). Finally, this design strategy highlights the importance of collaboration between designers, engineers, and manufacturers throughout the design process.

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References


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