ENTREPRENEURSHIP EDUCATION AS A PILLAR OF THE SUSTAINABILITY OF CULTURAL AND CREATIVE INDUSTRIES. THE CASE OF THE TRACCE PROJECT

Abstract

The paper discusses the experience and innovativeness of a European Erasmus + project aimed towards developing entrepreneurial education in creative and cultural industries in the European Union. It is the first quadruple helix co-created program on creative and cultural entrepreneurship (CCE) in a manner focused on the higher education sector that is enabling academics to get acquainted and infuses their curricula with CCE from a multi-stakeholder perspective. Also, it is the first co-created learning framework that blends design-thinking with a learner-centric approach which facilitates a learner-driven educational pathway. CCE Virtual Learning Environment is the first modular CCE educational platform with open dissemination and flexible embedment of the innovative CCE curriculum and train-the-trainer through virtualization of resources. The paper describes in detail the management of the delivery of planned intellectual outputs, drawing valuable lessons about the implementation of cocreation principles from a multiple stakeholders perspective in a multicultural setting.