ENTREPRENEURSHIP EDUCATION AS A PILLAR OF THE SUSTAINABILITY OF CULTURAL AND CREATIVE INDUSTRIES. THE CASE OF THE TRACCE PROJECT

Nicolae BIBU, Mihai LISETCHI, Vlad MIHAESCU, Adrian SOLOMON

Abstract


The paper discusses the experience and innovativeness of a European Erasmus + project aimed towards developing entrepreneurial education in creative and cultural industries in the European Union. It is the first quadruple helix co-created program on creative and cultural entrepreneurship (CCE) in a manner focused on the higher education sector that is enabling academics to get acquainted and infuses their curricula with CCE from a multi-stakeholder perspective. Also, it is the first co-created learning framework that blends design-thinking with a learner-centric approach which facilitates a learner-driven educational pathway. CCE Virtual Learning Environment is the first modular CCE educational platform with open dissemination and flexible embedment of the innovative CCE curriculum and train-the-trainer through virtualization of resources. The paper describes in detail the management of the delivery of planned intellectual outputs, drawing valuable lessons about the implementation of cocreation principles from a multiple stakeholders perspective in a multicultural setting.


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