MANAGING FOR INCREASING THE ADDED VALUE IN LABOR INTENSIVE AUTOMOTIVE INDUSTRY IN ROMANIA

Marc BUCHHOLZER, Nicolae BIBU, Doina DANAIATA

Abstract


The paper discusses the results of a pilot qualitative survey focusing on various aspects of the managing for increasing the value added in the automotive industry in Romania. The researcher interviewed five top managers of large automotive companies active in Romania. The findings indicate that increasing the value-added is a major part of their managerial activities, that value added is embedded in their companies mission statement, that most important ways to increase the value-added at workshop level are: automation, value stream mapping, Gemba kaizen, keeping the important productions operations in the company, externalization of non-value-adding operation to suppliers and using clear and specific key performance indicators (KPI) to plan and control the performance at workshop level and in indirect departments. The researchers argue that automation and robotization is key to remain competitive in the global market for the future of the automotive and other actual labor-intensive industries in Romania.


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