INNOVATION IN WINE TOURISM MANAGEMENT: PROMOTION AND DEVELOPMENT IN ROMANIA

Abstract

Wine tourism management refers to the strategic planning, organization and coordination of activities and services related to wine tourism. This includes all aspects of wine tourism, from vineyard management and wine production to marketing, hospitality and tour management. This involves developing and implementing strategies to attract tourists to wine regions, offering quality wine tours and experiences, and creating memorable experiences that will attract repeat visitors. An innovation withinside the wine tourism control is a simulation with the assist of online structures of a commercial plan, to look the records statistical searching investment in this domain. Market tourism vineyard at the level Romania it is poorly developed, it is possible notice how the resource humanity It is in the decrease, poorly capitalized, investments they also have a percentage diminished, all these being a strong point for development of a business in the industry of tourism vineyard. A coordination effective of a business in this one industry, and watching this in the indexes, outlines resource naturally which Romania has, and certain the vine.