Email the author STRATEGIES AND PERFORMANCE OF THE LARGEST NATIONAL COMPANIES: A COMPARATIVE STUDY OF RUSSIA AND VIETNAM
Abstract
Determining the most advantageous type of strategy for a firm is an important scientific task. The article aims evaluation of strategy types for Russian and Vietnamese largest national firms pre-pandemic and pandemic conditions. The following results were obtained: in the pre-pandemic period, the planned strategy was the most effective, the worst results were shown by firms without a declared strategy. The classical process strategy worked well in Russia, and the classical ideological one in Vietnam. In the context of the pandemic in Russia, the classical ideological strategy turned out to be the best option for the firm, while the effectiveness of the planned and classical process strategy decreased. In Vietnam, the effectiveness of different types of strategies is almost the same.
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