FROM WASTE TO WORTH: BUILDING A SOCIAL CIRCULAR ENTERPRISE THROUGH ECOSYSTEM COLLABORATION - THE CASE OF OILRIGHT

Roxana DAMASCHIN-TECU, Gabriela PROSTEAN

Abstract


This paper examines the development of OilRight, a Romanian social enterprise active in environmental sustainability and social inclusion. Using a qualitative case study methodology, the research explores how ecosystem support (accelerators, crowdfunding, mentorship, and strategic partnerships) enabled OilRight to adapt and replicate a Slovenian model in Romania. The study highlights how ecosystem-oriented strategies improve the resilience and scalability of social enterprises in Central and Eastern Europe. The findings illustrate OilRight’s experience on how ecosystem-oriented strategies contribute to the scalability and sustainability of social enterprises and the study adds to the literature on social circular models in a Romanian context, providing practical and theoretical insights into building inclusive and sustainable ventures.

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