INFORMATION AND WARNING ON ROAD TRAFFIC NOISE BY VISUAL MEANS

Diana Ioana POPESCU, Rodica ALǍMOREANU

Abstract


Evolution of road traffic in Romania in recent years has led to increased noise levels both in urban environments and on high traffic routes. Measures taken by authorities for noise assessment and noise mapping, as required by European Noise Directive, should be supported by the public to become effective. This requires good information and education of the population in terms of noise pollution, including warnings on the harmful effects of noise exposure. Based on these requirements, a series of graphical objects (poster, brochure and flyer) were developed, focused on road traffic noise, in order to prepare an information and warning campaign. They are original visions of young artists who have transposed into visual form the message to be sent to the target group, depending on their own perception. The paper presents some of these graphic works, in terms of dealing with issues of addressing a quite heterogeneous target group, assimilated to the general audience.

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