ESTIMATING THE IMPORTANCE OF THE ATTRIBUTES OF A NEW PRODUCT IN DEVELOPMENT PROCESS

Rares RUSAN, Ioan BLEBEA

Abstract


In this paper our intent was to go through a theoretical study of estimating the importance of the attributes of a new product in development process and the methods for decision making. Also we shortly presented modern methods like: Fuzzy, Pahl and Beitz , QFD Matrix, AHP, or EVA, used in analysis and selection of multivariable concepts .

Key words: attributes, concepts, conjoint analysis, consumer, fuzzy methods, QFD Matrix

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References


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