KANSEI ENGINEERING - A NEW TECHNIQUE IN DEVELOPMENT OF SUCCESS PRODUCTS
Kansei Engineering is built on existing theories and methods. Traditional Kansei Engineering has three data dimension: products, consumers and emotions. The new aspect with Kansei Engineering is the composition and usage of tools from different areas within engineering, psychology and mathematics. This paper presents some of the most important aspect, tools and techniques that can be successfully applicate if performance analysis and definition of a new product, to increase chances of survival in the market.Key words: Kansei Data, Kansei Engineering, Semantic, Quantification
Lea, S. Multiple Regression: More advanced issues. 2001
Ishihara, S. Kansei Engineering Procedure and Statistical Analysis. Workshop at International Conference on Affective Human Factors Design. (2001). Singapore.
Ishihara, S., K. Ishihara, Hierarchical Kansei analysis of beer can using neural network. Human Factors in Organizational Design and Management - VI, (1998a). Amsterdam, Elsevier.
Ishihara, S., K. Ishihara, Kansei Analysis of dish washer design using neural networks. Ergonomic Practice and Its Theory, Proceedings of the 5th Pan-Pacific Conference on Occupational Ergonomics, (1998b). Kitakyushu, Japan.
Ishihara, S., K. Ishihara, Kansei Analysis and Product Development of Hair Treatment. Ergon-Axia 2000, Warsaw, Poland, Central Institute for Labour Protection.
Ishihara, S., K. Ishihara, Kansei Engineering Analysis on Car Instrument Panel. International Conference on Affective Human Factors Design, (2001). Singapore, Asean Academic Press.
Ishihara, S., K. Ishihara, Neural network approach for Kansei analysis on milk carton design. Human Factors in Organizational Design and Management - V, (1996). Breckenridge, USA, Elsevier Science B.V.
Ishihara, S., K. Ishihara, “An analysis of Kansei structure on shoes using self-organizing neural network.” International Journal of Industrial Ergonomics 19: 93-104, (1997a)..
Ishihara, S., K. Ishihara, Neural network approach to Kansei analysis on canned coffee design. IEA '97, (1997b). Tampere, Finland, Finnish Institute of Occupational Heath.
Matsubara, Y., H. Tominaga. A study of Kansei Engineering analysis for automobile exterior design. TQM and Human Factors, (1999), Linköping, Sweden, Center for Studies of Humans, Technology and Organization
Komazawa, T. and C. Hayashi A Statistical Method for Quantification of Categorical Data an its Applications to Medical Science. F. T. de Dombal and F. Gremy, North-Holland Publishing Company. Nagamachi, M. (2001). Workshop 2 on Kansei Engineering. International Conference on Affective Human Factors Design, Singapore, 2001
Nagamachi, M., S. Ishihara. Personal communication at the QMOD-Conference in Linköping September 2001. Linköping
Osgood, C. E. The Nature and Measurement of Meaning. Semantic Differential Technique. J. G. Snider and C. E. Osgood. Chicago, Aldine Publishing Company: 3-41, (1952).
Osgood, C. E. and G. J. Suci Factor Analysis of Meaning. Semantic differential technique - a sourcebook. C. E. Osgood and J. G. Snider. (1969), Chicago, Aldine publishing company: 42-55.
Osgood, C. E., G. J. Suci, The Measurement of meaning. Illinois, University of Illinois press, (1957).
Osgood, C. E., G. J. Suci Measurement of Meaning. Semantic differential technique - a sourcebook. C. E. Osgood and J. G. Snider. (1969), Chicago, Aldine publishing company: 56-82
- There are currently no refbacks.