In the present paper, we tried to create a philosophy and a methodology for the aesthetic dimensions of sustainable design. The arguments are: Aesthetics and sustainable design are not opposed to each other the beauty concept being inherent in the definition and principles of sustainability; There is the need for a clear set of principles for environmental conscious aesthetics; Aesthetic strategies in sustainable design have to evolved based on scientific method and the results validated through experience; Designers can promote sustainability by embracing the shape of things; Basic decisions about form, the visual and kinesthetic aspect of design, are essential for sustainability. The following paper offers a variety of ideas that together provide a more comprehensive approach to sustainable aesthetics, which we hope will expand the dialogue on how design can promote better products, and through extension, a better environment. Is the result of our attempt to provide a basis for including aesthetics in sustainable product development, bringing economic and social, moral and spiritual arguments.
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