Email the author CONSUMER PROTECTION IN ELECTRONIC COMMERCE A CONCEPTUAL FRAMEWORK BASED ON LITERATURE REVIEW
Abstract
Electronic commerce occupies 17% of the world's current trade and raises unprecedented challenges including consumer protection. This paper proposes a structured conceptual framework for consumer protection in e-commerce, based on the analysis of literature in the field. More than 100 bibliographic references are identified and filtered, with 30 being considered as most relevant. The reference topics discussed relate to: legislation; authorities and organizations; risks; the protection of personal data being recorded the most important ideas and directions of deployment.
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