ELABORATION OF A CORPORATE SUSTAINABILITY STRATEGY IN AN AUTOMOTIVE COMPANY

Pablo CARPEJANI, Edson PINHEIRO DE LIMA, Ubirata TORTATO, Segio E. GOUVEA DA COSTA, Fernando DESCHAMPS, Marcelo PELUSO

Abstract


There is great competition between different companies to be the best performers in corporate sustainability management. This study aims to present an elaboration of a sustainability strategy for an automobile company located in Brazil. The studied company has sustainability practices aligned with sustainability perspectives. To understand this scenario, the case study technique was chosen in line with action research. As an instrument of data collection, analysis of primary and secondary documents was carried out. Also, a benchmarking with eight large companies to understand the best practices in ESG. In addition, the materiality of the company was created using the GRI Standards. As a main result, a roadmap was drawn up, showing ways to improve and strategically integrate sustainability actions

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