UNLOCKING POTENTIAL: HOLISTIC AUTOMOTIVE RISK BREAKDOWN STRUCTURE MODEL IN CHALLENGING TIMES

Roxana SANTA, Sorin POPESCU

Abstract


The present study aims to establish a systematic conceptual framework based on Risk Breakdown Structure (RBS) to be used by the product development Team and Management for the dimension of risk sources identification in new holistic automotive product development, in challenging times. The study contributes a pragmatic direction for the business environment, whose risk sources and conceptualization were reviewed in a work group with remarkable experience and validated through an empirical analysis.

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