A DATA-DRIVEN APPROACH TO UNDERSTANDING DIGITAL PARENTING AND YOUTH MEDIA BEHAVIOUR

Daniel MARA, Raluca SASSU, Dana RAD

Abstract


As digital media continues to shape daily life, parents are facing new challenges in managing their children’s screen time and media habits. This study examines how parental perceptions, media regulation strategies, and children’s digital consumption patterns interact, using a decision tree regression approach. Drawing on data from 379 parents, the analysis identifies key factors influencing children's media use, with parents' perceptions of their child’s media consumption, the perceived importance of media, and time regulation rules emerging as the most significant predictors. The findings reveal a complex relationship between parental attitudes, control strategies, and children's engagement with digital media, highlighting the need for personalized media literacy approaches. By providing a deeper understanding of digital parenting dynamics, this study offers valuable insights for educators and policymakers seeking to support informed and balanced parental decision-making in an increasingly digital world. 

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