OPTIMIZING WINE TOURISM THROUGH ERGONOMICS: A MULTI-CRITERIA ANALYSIS

Steluta NASTASA, Anisor NEDELCU, Cristina PADUREANU, Dimitrios KARAMOUSANTAS

Abstract


Effective business management is always based on making wise decisions. In wine tourism, collaboration with different partners is necessary for the success of the business. A single managerial decision can influence the company's profit, evolution, and reputation. The present study provides an application model of multicriteria analysis in management decision-making for a wine tourism company. Through qualitative and statistical analysis of tourists' comments and SWOT analysis, the company's problems were identified. The multi-criteria analysis conducted indicated that the expansion into new market segments is the optimal option for increasing the profit and occupancy rate of the accommodation unit. Multicriteria analysis can also be applied in other fields, helping in making objective decisions.

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References


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