BRAND IDENTITY FOR PRODUCT DESIGN THROUGH COMPUTATIONAL DESIGN TECHNIQUES
The purpose of this paper is to examine the relationship between the brand identity design principles and the physical shapes of products. Using a case study approach of the computational design point of view, a number of examples of branded shapes to support products for tourism industry were developed. Specifically, using the case study of Greek sculptures of Cycladic Early Bronze Age, authors explore how to develop product alternatives via computational design techniques. The main concept idea of the proposed paper is the exploration of product forms through the specific parameters of aesthetics, ergonomics, and functionality that they are related to brand identity design principles.
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